We're three people and a van on Anzac Highway, Adelaide. Making custom bouquets, weekly subscriptions and wedding installs since 2019, out of a shop that's deliberately smaller than our ambition.
Est. 2019
Camden Park studio
Family-run
Our story
Started at a market stall, kept the stall mentality
The studio began as a Saturday stall at the farmers' market. A trestle table, two buckets and whatever Daniel had cut that week. The shop on Anzac Highway opened in 2019, but the habit stayed: buy what's fresh, build what's asked, take it personally.
In 2021 we added same-day delivery with our own driver instead of a courier service, because handing a bouquet to a stranger in a hatchback felt wrong. Weddings grew out of customers asking; the subscription program grew out of a dentist's office asking for 'the same thing every Monday'. Most of what we sell now started as a customer request.
since 2019
How we think
Three rules on the wall
They're taped above the bench in marker pen. Not very design-studio, but they settle arguments.
Name who it's for
If a bouquet could go to anyone, it's not done yet. Every build starts with a person in mind. That's what 'custom' means here.
Show before it ships
Custom work gets a photo and a yes before we wrap. It slows us down by ten minutes and has saved more orders than any policy.
Deliver it ourselves
Our driver, our responsibility, our photo when it lands. A courier lottery is how bouquets end up on hot concrete.
Nothing pretty wasted
Wedding strike flowers become nursing-home posies. Market offcuts become dried pieces. Green waste gets composted, not binned.
The team
Three people, one bench
Small on purpose. Every order goes through hands you can actually name.
Owner & head florist
Daniel Mercer
Eleven years on the bench, grew up on a flower farm outside Mount Barker. Still does the Tuesday market run himself.
Senior florist
Ruth Kessler
Ex-theatre costume maker, which explains the ribbon work. Keeps the subscriber taste-notes and remembers everyone's cat.
Delivery & corporate
Marco Reyes
Four years of metro runs and he still calls every recipient 'chief'. Knows every loading dock in the CBD by first name.
The numbers so far
Seven years of mornings
We count bunches, not followers. These are the numbers that actually matter to a studio our size.
0
bunches delivered
0
weddings flowered
0
offices on weekly service
0
active subscribers
Selected work
Projects we're proud of
A few builds we still talk about. And a couple that taught us something.
Vineyard arch2,600 stems, one windy Saturday
Gift run50 posies, one morning
Window projectDried install, still standing
Milestones
How we got here
Seven years in five steps. The studio's still small. The jobs got bigger.
2019 — the shop opens
Signed the lease on Anzac Highway with one display fridge and a borrowed toolbox.
2021 — own delivery
Marco joined, the courier contracts ended, delivery photos became standard.
2022 — first hundred weddings
The wedding side quietly became half the calendar. Ruth joined full-time.
2024 — subscriptions took off
The weekly runs outgrew the bench; we bought the second fridge and a proper van.
2026 — still three people
Deliberately. The goal was never to be big. It's to still know every name on the order book.
Come see the bench yourself.
The studio door is open during shop hours. Come smell the freesias, watch a bouquet get built, and tell us what you need.
